E-Cloth
Brand Identity and Packaging
E-Cloths are a range of microfibre cleaning products that remove the need for harmful chemicals. So customers can feel the unique fabric, one requirement was to include a window – and as some packs contained two different cloths, two windows would be needed. By strategically placing the windows we created a range of packaging which informed the rest of the brand identity. Where previously the ‘E’ had no relevance, we gave it a purpose; spelling out the product’s many benefits, often in locations that subtly reinforced the message.
© Pearlfisher