Subverting a dated category that traditionally focuses on the needs of the baby, our identity brings a sense of duality to the Her.9 brand. It signifies the dual aspect and beauty of supporting both mother and baby, mind and body and celebrates the fact that womanhood is equal to motherhood. This comes to life visually with a brand identity that symbolises the body of a pregnant woman and the shape of the vitamin and probiotic pills displayed side by side to support the mother’s journey and wellbeing.